About Ailuna

Ailuna has designed a user-friendly employee and customer sustainability engagement app and platform, 'Ailuna', that is accessible to everyone, regardless of background. The app makes developing good habits for you and the planet fun and has achieved product user fit with consumers in more than 50 countries. The company has since broadened its capabilities to assist businesses in adopting sustainable practices. Ailuna understands that placing values at the heart of your actions in our fast-changing world can set you up for long-lasting success. Therefore, adding a touch of green to your business game plan is not just trendy but the way forward. Having established a robust foundation grounded in superior consumer experience, Ailuna has successfully onboarded esteemed businesses like Asahi Breweries, GoCardless, SAV Systems, Niels Brock, and Octopus Investments as early adopters. Now, as Ailuna transitions into its growth and evolution phase, notable milestones mark its journey. Unibail-Rodamco-Westfield (Westfield) has selected Ailuna as their sustainability partner for their upcoming loyalty app and website. This initiative is set to make waves across 51 shopping malls in 11 European countries. Additionally, their recognition as a UK finalist by MassChallenge, one of the globe's leading startup accelerators, further underscores their rising prominence, especially in green and sustainable technologies.

The innovation

The true innovation of Ailuna's project is the development of a blend of behavioural expertise and a dedicated content team that allows tailored, game-inspired actions and programs adaptable to any theme, duration, or phase, which are crafted to align seamlessly with any company's objectives. This industry-first capability intends to leverage AI to allow businesses to efficiently decrease consumption in areas such as energy, water, and transportation. These actions champion the circular economy, all while promoting carbon footprint reduction and cost-saving measures. Advanced leaderboards, dashboards, and single-sign-on features make it easier than ever for companies to make a positive environmental impact, whether using Ailuna's website, smartphone app, or web portal.

The behaviour change engine enables custom change programmes that gamify, support, and communicate company initiatives and the company's library of 60+ already built actions. While the solution is built for sustainability, it can also be used to drive any business and personal change. Additional personalisation, relevance, and impact will be achieved via Motivational AI, including real-time energy and transportation data overlaid by change action.

What Ailuna had to say

Katrina Collins, Ailuna's Head of Product, reflects on her experience with Myriad Associates:

"Ensuring a high-quality response to the HMRC has always been crucial. Partnering with Myriad allowed me to streamline our submissions, enhancing the strength of our R&D Tax Credits claims. I wholeheartedly endorse Myriad to startups."

An initial consultation with us sets the foundation for collaboration—defining deliverables, timelines, and project strengths and aligning technological advancements with HMRC guidelines. Rest assured, our consultants bring diverse industry knowledge from STEM to Humanities.

Philipp Barylla, Ailuna's Head of Engineering, shares his perspective:

"Myriad's collaboration has been invaluable for our technical team. Their expertise proved essential in fine-tuning our technical submissions, challenging our assumptions and ensuring a flawless first-time submission, negating any prolonged HMRC interactions."